Sell Unlimited Options & Upsells with 0ms Latency.
Capture more revenue without sacrificing site speed. NATIVE OPTIONS uses Server-Side Rendering to load interactive options instantly—eliminating the layout shifts (CLS) that kill conversion rates.
Core Web Vitals: The Performance Standard
Google uses these three metrics as ranking signals. Legacy options apps fail all three. Native Options passes every one.
Why Modern Operators are Switching
Legacy apps were built for a different era. NATIVE OPTIONS is built for what's next.
| Operational Feature | Legacy Apps | NATIVE OPTIONS |
|---|---|---|
| Rendering ArchitectureServer-Side Liquid (0ms) | JS Script Injection (Slow) | Native Liquid Engine |
| Visual StabilityCore Web Vitals (CLS) | High Layout Shift | Zero Jumps (Rock Stable) |
| Data OwnershipMetaobject Integration | Private App Database | Native Metaobjects (Yours) |
| Pricing ModelNo Variable Growth Tax | % of Sales / Tiered | Flat $19/mo |
Catalog-Wide Control in One Click.
Stop manually tagging products. Use our Dynamic Rules Engine to assign option sets by Collection, Vendor, or Tag instantly. The only options app built for high-volume catalogs.
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Bulk Assignment: Update your entire store in seconds.
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Logic Stacking: Combine rules for complex product architectures.
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Emergency Undo: Risk-free edits with a single rollback click.
Simple, Flat, and Honest.
No % of sales. No hidden fees. No "Pro" feature lock-ins.
Unlimited everything. Forever.
- ✓ Unlimited Option Sets
- ✓ Unlimited Products
- ✓ Dynamic Rules Engine
- ✓ All Field Types (File, Swatch, Date, etc.)
- ✓ Priority Support
Free until you hit "Publish". Zero risk to build your setup.
Trusted by Performance-Conscious Merchants
Hear from operators who made the switch to zero-latency product options.
"Our page speed score doubled after switching from Bold. The zero layout shift is real - customers no longer see options 'jumping' into place."
"The Rules Engine saved us weeks of manual work. We assigned warranty options to 3,000+ products with one click. Emergency undo gives us confidence."
"Flat $19/mo is a game changer. Our old app charged a percentage of sales - we were paying $400+/mo for the same functionality. Never going back."
Zero Friction Switch
We'll port your options for you. No downtime. No hassle.
Scan
Provide your URL. We scan your existing legacy options.
Map
We map your variants to Native Metaobjects automatically.
Go Live
Disable the old app, enable NATIVE OPTIONS. Zero downtime.
Frequently Asked Questions
How hard is it to switch from Bold or Infinite Options?
It's easier than you think. Our Migration Concierge team handles the heavy lifting—mapping your existing variant properties to our native metaobjects. You can build your new setup in the background and only switch when you're 100% ready.
Will this actually improve my SEO?
Yes. Google's Core Web Vitals (specifically LCP and CLS) are direct ranking factors. By eliminating the clunky JS injection of legacy apps, you improve your store's performance metrics immediately upon migration.
Do you support inventory tracking for add-ons?
Absolutely. Unlike many competitors that just add "text" to the cart, we can link options directly to actual Shopify variants, ensuring your stock levels remain accurate.
Is there a limit to how many products I can manage?
No. Our Rules Engine is designed for catalog-level scale. Whether you have 50 products or 50,000, you can manage them all from a single interface.
How does Native Options achieve 0ms load time?
Unlike legacy apps that inject JavaScript into your storefront and then fetch data from external servers, Native Options uses Server-Side Rendering (SSR) via Native Liquid. Your product options are embedded directly into the HTML at the server level before the page reaches the customer's browser. This eliminates round-trip requests, reduces Largest Contentful Paint (LCP), and means your options are visible the instant the page loads.
What are Shopify Metaobjects and why do they matter?
Shopify Metaobjects are a native data storage system built into the Shopify platform. Native Options stores all your product customization data as Metaobjects within your own Shopify environment, not in a third-party database. This means you retain full ownership and control of your data. If you ever uninstall the app, your configuration data stays in your store, and Shopify's CDN caches it for fast storefront delivery.
How does Native Options affect my Core Web Vitals score?
Native Options improves all three Core Web Vitals metrics. Cumulative Layout Shift (CLS) drops to zero because options are rendered server-side with no DOM manipulation after load. Largest Contentful Paint (LCP) improves because there are no blocking JavaScript requests. Interaction to Next Paint (INP) stays low because minimal client-side JavaScript is used (under 5KB gzipped). Many merchants report their speed scores doubling after migrating from legacy apps.
Can I use Native Options on Shopify Plus?
Yes. Native Options is fully compatible with Shopify Plus and designed for high-volume merchants. It works with Online Store 2.0 themes, supports the latest theme app extension architecture, and handles catalogs with 50,000+ products via the Dynamic Rules Engine. The flat $19/month pricing means Shopify Plus merchants save significantly compared to percentage-based or tiered competitors.